SEO & Lead Gen for SaaS Startup

CloudKriti Solutions of Pune — rising out of near-invisibility toward 28,000 monthly organic visits.

34×Visitor growth

420%More qualified prospects

9moMandate duration

61Keywords topping page one

Overview

Solid product, empty pipeline

CloudKriti's logistics software kept users well but leaned entirely on founder-led selling. The site drew 800 visits a month, ranked solely for its own brand, and produced fewer than five demo requests monthly.

Harborline rebuilt the site's search foundations, rolled out an intent-driven content programme before running tightly targeted Google Ads while organic momentum grew.

Content and SEO workspace behind CloudKriti's growth

Challenge

Unseen in a crowded segment

Slow pages, absent schema, 14 indexed URLs across a 200-page platform, with ad budgets burned on broad-match terms that attracted job-seekers instead of buyers.

Approach

Base, content, capture

Month 1: technical overhaul covering Core Web Vitals, schema and sitemaps; Ads rebuilt around exact-intent queries.
Months 2–4: 40 buyer-intent pages and comparisons published; demo conversion doubled through CRO.
Months 5–9: authority work via trade-press backlinks; 61 keywords on page one.
Ongoing: content plus Ads run as a single pipeline with revenue credit per article.

Outcome

800 to 28,000 visits monthly

Qualified demos climbed 420%, acquisition cost dropped 38%, and organic now feeds 64% of the pipeline. CloudKriti walked into its seed round carrying that growth story front and centre.