SEO180+Qualified prospects
38Accounts converted
21%Closure rate
1Quarter duration
Overview
Craft skill minus a sales system
RangLakdi's blue pottery and woodcraft sold through two Jaipur outlets plus sporadic fair orders. The founder spent 70% of each week chasing payments while repeating answers — with 400+ past enquiries sitting untouched in a spreadsheet.
A two-person Harborline pod took over the full funnel: list building, outreach, sample handling, quotation chasing and reorder development.
Challenge
Everything founder-led
No CRM, no organised follow-up, quotes shared as WhatsApp photos without versions. EU buyers saw a charming workshop — not a dependable supplier. Samples dispatched; replies never came back.
Approach
A pod that sells like founders
- Week 1: CRM installed; 400 dormant enquiries revived, with 11 reactivations in the first fortnight.
- Weeks 2–4: EU home-decor buyers — 1,200 sequenced via email, LinkedIn and calls.
- Month 2: sampling programme organised with tracking, reminders and reorder nudges.
- Month 3: 38 accounts won; reorders now repeat without the founder.
Outcome
21% closure rate, founder released
Repeat orders now cover the pod's cost three times over. The founder now gives his time to design and making, with the pipeline on weekly check-ins.
“A 21% closure rate sounds unheard of in our trade. Worth every single rupee.” — Arjun Mehta, Founder
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